Comments on: The Importance of Branding http://www.jogiadiamonds.com.au/blog/the-importance-of-branding/ The Official Blog of Jogia Diamonds Sat, 05 Jul 2008 09:48:30 +0000 http://wordpress.org/?v=2.1.2 By: Stephen http://www.jogiadiamonds.com.au/blog/the-importance-of-branding/#comment-493 Stephen Tue, 08 Apr 2008 03:57:29 +0000 http://www.jogiadiamonds.com.au/blog/the-importance-of-branding/#comment-493 Hi, really interesting what you say about branding vs non-branding. I would be interested in your view as to how this all fits in with efforts to commoditise diamonds (eg, through the Rapaport auctions). Thanks Stephen Hi, really interesting what you say about branding vs non-branding. I would be interested in your view as to how this all fits in with efforts to commoditise diamonds (eg, through the Rapaport auctions).

Thanks

Stephen

]]> By: Nikhil http://www.jogiadiamonds.com.au/blog/the-importance-of-branding/#comment-494 Nikhil Tue, 08 Apr 2008 04:05:29 +0000 http://www.jogiadiamonds.com.au/blog/the-importance-of-branding/#comment-494 Hi Stephen The further a retailer can get away from the commodity (eg diamond with a certificate), the more successful they will be. For example, a retailer offering a unique or custom designed engagement ring with a branded diamond and hearts and arrows melee will likely be more successful than a retailer selling just diamonds with certificates. Of course there are many ways retailers can offer unique products. Hi Stephen

The further a retailer can get away from the commodity (eg diamond with a certificate), the more successful they will be. For example, a retailer offering a unique or custom designed engagement ring with a branded diamond and hearts and arrows melee will likely be more successful than a retailer selling just diamonds with certificates.

Of course there are many ways retailers can offer unique products.

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