Improvements to Our Diamond Analysis
December 27th, 2007We’ve updated our diamond analysis methods and in the coming weeks, will be improving it even further.
The Solution to Lost GIA Sleeves!
December 24th, 2007Sometimes the sleeves (or plastic covers) that cover GIA certs go missing, or an inadvertently damaged by clumsy sales staff or customers.
Platinum Prices?
December 8th, 2007We recently increased the prices for our platinum engagement rings by $200 ($220 inc GST).
An Ideal Christmas Tree
November 16th, 2007Today, inspired by the people next door, and the City of Perth Christmas decorations, we put up our own Christmas tree. Read the rest of this entry »
Diamond Earrings Now Available
November 12th, 2007After weeks of planning, our diamond earrings section is ready.
Our Engagement Ring Section Is Up and Running
October 18th, 2007Over the past few weeks, our web team has worked very hard on redoing our engagement ring section.
How Diamond Dealers and Retailers Buy Diamonds
October 10th, 2007There are three ways that someone selling a diamond, whether it be a retailer or diamond dealer can buy diamonds. Ultimately, the method used affects both the quality and the price of the diamond.
Holidays Schmolidays
October 8th, 2007This past month has seen a number of diamond dealers around the world close their doors due to a succession of religious holidays.
The Importance of Branding
September 28th, 2007Recently we launched our own brand diamonds - Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
